Backwards Distilling Company

Revolutionizing Casper's Cocktail Experience with Continental Craft Trails

Continental Craft Trails Spotlights Backwards Distilling Co’s Unique Contribution to Casper’s Cultural Scene

Casper’s cocktail scene is about to get a dynamic boost as Backwards Distilling Company, a family-owned gem in the heart of the city, partners with Continental Craft Trails (CCT) to introduce a revolutionary loyalty program and a new way to manage and enjoy their famed drink series.

A New Era of Loyalty and Innovation

Backwards Distilling Company is embracing the future with CCT's cutting-edge loyalty program. "We're excited to bring our guests a dynamic loyalty program experience," shares Amber Pollock, who leads the distillery. This new system will not only enhance customer engagement but also provide a streamlined approach to managing their diverse drink series, a staple offering for years.

Cocktail Creativity: The Backwards Signature

What sets Backwards Distilling apart is their fresh and creative approach to cocktails. "We combine flavors unlike anyone else in the area," says Pollock, emphasizing the distillery's commitment to offering unique and world-class cocktail experiences. This creativity is rooted in the Pollocks' vision of elevating Casper's cocktail culture to new heights.

Family Roots in World-Class Cocktails

The driving force behind Backwards Distilling is its family-oriented foundation. Having grown up in Casper, the Pollocks wanted to give back to their community by introducing a level of cocktail craftsmanship previously unseen in the area. Their dedication is not just to their business but to enhancing Casper's overall beverage scene.

12 Days of Christmas Cocktails: A Trailblazing Success

The distillery's recent "12 Days of Christmas Cocktails" event showcases the potential of CCT's system. This series, easily managed and tracked through the new platform, has become a highlight of the season, bringing innovative and festive cocktails to the forefront. The success of this event under CCT's system demonstrates the effective integration of technology in enhancing customer experiences.

Engaging Customers with Interactive Text Messages

A key feature of the CCT system is its interactive text messaging capability, which has been well-received by patrons. Amber notes, "People enjoy the text messages, I think." These messages keep customers informed and engaged, allowing them to track their progress in loyalty programs and stay updated on the latest offerings.